Airport Analytical Firepower
Quarterly Analytics For Airport Professionals
Here’s a hard truth: if you are using any other source of quarterly airport data, you’re probably drawing inaccurate conclusions from incomplete data.
Most sources that sell quarterly reports simply download raw BTS data – which anybody can do for free – and proceed to sort it into a plethora of tables and graphs, and then charge airports exorbitant fees.
They deliver lots of comparisons, maybe, but no real analytical efforts.
Fact: BTS DB1B O&D Data Are Not Complete. So, neither are reports that rely on them exclusively. They miss a lot of information – which is something that many sources of quarterly data probably don’t even know.
A 10% Sample – But Not of All Tickets Sold. In the purest sense, DB1B data is a set of specific facts extracted from passenger tickets – and what most other sources fail to disclose is that not all tickets used in a quarter are included, just some of them.
Not only that, but it’s further complicated because not all US certificated passenger carriers participate in the sample.
Therefore, the DB1B data other quarterly products rely on are just a 10% sample of less than 100% of all tickets. So those reports are not fully representative of the airline industry.
Aviation DataMiner – Analytics, Instead of Raw Internet Tables. What makes our data better and more accurate is that our advanced Aviation DataMiner system aggregates DB1B information with other sources of passenger traffic and airline schedules, which results in a more complete database – and a better planning tool for aviation professionals.
Let’s take Shreveport, comparing raw BTS numbers – which other vendors sell after getting downloading them for free – with the fully-reconciled data delivered by the BGI Key Performance Metrics report. The period is full year ending 2Q 2015.
Take a look – in just the top ten metro O&D markets, the raw BTS numbers are over five percent off – in some markets, much more.
This also means that other metrics – such as average fares, yields, trip origination, etc. will also be skewed in the raw and incomplete DB1B data.
The point is that delivering accurate, professional data requires a lot more effort and expertise than just parroting a single federal source.
As with all government data, it’s critical that the reader have a full understanding of what the data represents, how it’s reported, and where the shortfalls are. It’s not for amateurs.
What Sets BGI Ahead: We’re An Aviation Data Company. Boyd Group International is focused as a data and research company. Most of the other sources of “quarterlies” just pull raw – and partial – data off the internet, and pass it off as-is.
Key Performance Metrics – Instead of Pages of Numbers
Volumes of tables and lists are not a planning tool.
The reports in the Key Performance Metrics deliver a wide swath of important analytical insights relating to the airport. For example, here’s what is included with the report on top markets. It’s been split into two sections to fit, by the way…
Okay. Time To Take A Closer Look.
We’ve done a short tour of Key Performance Metrics. Just click here to take a look.
Then, fill out the form below – or just send us an e-mail – and we can start your subscription right away.
If you’re subscribing to another quarterly source, revisit your budget. Even with the superior quality and professionalism of the Boyd Group International Key Performance Metrics, you’ll have several thousand dollars left at the end of the year. Some other sources charge $8,000 or more for what’s essentially public – and not entirely complete – information.
Key Performance Metrics is just $4,450 for a year’s subscription – and that includes a short term forecast every quarter included.
Oh, and by the way… you may want to consider an on-line subscription to Aviation DataMiner, too. It gives enormous analytical access to all airport metrics, as well as schedules and hundreds of reports.