International Experience & Access You Need
Projects Accomplished For Clients Around The Globe
Our global expertise is exampled by these representative projects… assignments accomplished for clients across the aviation industry.
The core expertise and knowledge base of global aviation and airline trends puts Boyd Group International ahead of the competition in assisting US clients in air service and forecasting projects.
International Air Service Expansion – New Orleans.
Cutting-edge traffic analyses for New Orleans Louis Armstrong International Airport have delivered a range of new global air service.
In addition, based on Boyd Group International’s analyses of “road hubbing” in regard to long-haul international destinations, BGI was successful in assisting the recruitment of first-ever nonstop service to Frankfurt, announced by Condor for early 2017. One of the datasets included the “reverse leakage” from other points on the I-10 corridor, based on superior travel time and convenience.
In addition, our superior forecasting programs were instrumental in assisting MSY to gain nonstop British Airways flights to London Heathrow in 2017.
Route, Market, Revenue & Traffic Forecast – Proposed Middle Eastern Airline.
For a major US international client, Boyd Group International reviewed potential for a clean-sheet airline in the Middle East, accessing growing petro-related commercial centers with low or no current scheduled air service.
The project analyzed economic, demographic and industrial foundations in each of the target destinations. Forecasts were produced based on both point-to-point and hub-feed from a major global alliance partner.
Aircraft candidates were reviewed in regard for operating costs, dependability, and levels of technical support in the region. Recommendations are now pending with the client, subject to several geo-political events in the region.
Exclusive China-Welcome Programs For Communities & Airports
Boyd Group International and its partners at China Ni Hao, LLC., provide cutting-edge programs to assist airports, communities and venues in attracting a larger share of the burgeoning Chinese leisure market to the USA.
The programs range from basic digital awareness programs within China, including tailored and locally-registered WeChat apps, to complete wayfinding and accommodation programs to assist these visitors in finding US airports and communities welcoming to them.
Because of the nature of Chinese visitation, all areas of the USA have opportunities to capture this traffic, from Yellowstone, to Mr. Desert Island, to the Florida Keys, to the Alamo, BGI and China NiHao provide programs to illuminate their profile in China, as well as facilitate their travel through airports and communities.
Examples of Our China Projects
China-Huanying System For Las Vegas McCarran International Airport
Boyd Group International and its partner, China Ni Hao, LLC., engineered a comprehensive China-Huanying Guanglin (Greetings & Welcome) program for Las Vegas McCarran International Airport, in conjunction with new nonstop flights from Beijing on Hainan Airlines.
Welcome gateway. This will position LAS to be the premier gateway airport of choice for additional Chinese carriers, and is one that no other airport in the US even comes close to.
The program encompasses all phases of the Chinese guest’s transit through the airport, from the aircraft door, through the concourse, to the FIS, and to curbside – and back.
A new WeChat app for McCarran is the most advanced of any US airport, and was designed from the bottom-up in Chinese by airport service experts. Not only is it at or above a par with will the apps at global airports such as Shanghai and Beijing, but it is a huge advantage in demonstrating to Chinese carriers that LAS is focused on making their passengers welcome and comfortable.
A special Huanying (Welcome) Ambassador program has Mandarin-speaking staff, in recognizable uniforms, at the ready to proactively assist arriving and departing Chinese visitors.
Most US airports will claim to have a “China ready” program. McCarran is the first to have a fully-functional one in place.
Support Materials – Brochures & Trans-Created Webpages and Websites
Regardless of the size of an airport, it has Chinese visitors.
Having materials and information ready and available in Chinese – such as an informational brochure and a page on an airport’s website – conveys interest and respect when leisure and business travelers consider coming to a US community. With over $14 billion in Chinese business investment in the US, a simple expression such as this can make a difference in a site-search. This is in addition to the over 23 million leisure visitors that will be exploring the US over the next five years.
But this is not an endeavor for amateurs. Unfortunately, often these materials are simply translated by a web service from English, which can be very embarrassing. For just one example, the term “black car” is often used at US airports to describe the Towncars, sedans and limosines that are a key part of the ground transportation system, most of which are black.
But the term heiche – black car –has an entirely different connotation in China. It tells the reader that the airport is served by dishonest gypsy cabs. Not a good promotional idea.
Our translation partners are versed in the travel business. Therefore, materials are not “translated” but trans-created, taking the intent of the message and putting it into Chinese context, syntax and visual format. (Chinese-language brochures and websites follow very different design demands and characteristics, and the China Ni Hao team delivers it.)
We have accomplished this for a number of airport clients, raising their profile and awareness among this important new traffic sector.
For example, shown is a brochure we had trans-created for New Orleans International Airport, showcasing the airport’s new terminal and how it will welcome honored visitors from China. On the opposite side (not shown) providing a description the fun attractions in the city.
Fleet, Traffic & Revenue Forecasts – International Cargo Carrier
Boyd Group International was called upon by a major financial firm to conduct a future feasibility and traffic analysis of a full-capability scheduled air cargo airline operating between points in the Americas.
The commodity and revenue streams were analyzed in regard to yield and future growth.
The carrier’s distribution and lift management programs were reviewed. An analysis of the current fleet, and recommendations regarding future aircraft options were provided to the client.
Route & Market Feasibility Analyses – Southeast Asia – China Markets
One of our clients – a major travel operator in Southeast Asia – called upon Boyd Group International to provide route and revenue projections for a range of proposed routes to major Chinese destinations.
These included markets from Beijing, Hong Kong, Sanya, Chengdu, Hefei, Lanzhou and Xi’an. BGI analyzed each market’s specific costs, requirements for specific navigational capabilities at each airport, potential competitive actions, and de facto effects on certain markets due to Chinese government travel policies.
Boyd Group International has been engaged in advanced forecasts of both China aircraft demand, as well as the future of Chinese visitation and investment in the US. The Symposium has opened new liaison between China and several of the airports attending.
Our forecasts have been at the forefront of defining and predicting the growth in both leisure and business travel to the US from China. Updates have been provided at the IAFS™ over the past four years. In 2015, this was expanded to its own Symposium, held in Las Vegas. It outlined programs for airports and communities to pursue to become China-Welcome™ and capture their share of the 16 million expected visitors from China over the next five years.
EU Commuter Airliner Demand & Feasibility Study.
Boyd Group International was engaged by Beech Aircraft to review the potential market demand and market challenges in the EU for the then-new Beech 1900D. The findings were that there were significant, “on paper” opportunities, but operational factors in Europe – airport fees, navigation charges and labor requirements – essentially ruled out any large applications of small turboprop airliners.
US Demand, European Single-Engine Turboprop.
For an aircraft distributor, BGI reviewed the potential for US full-schedule airline systems to acquire the Swiss-built PC-12. Our findings were that, while this platform had strong potential in other applications, any extensive use in full-schedule US airline operations would be severely limited. This has been borne out.
Second US Gateway/New EU Hub Analysis – Major African Airline.
Boyd Group International conducted a project for a major African carrier, analyzing potential alternative North American gateways in facilitation of developing a connecting hub to the Middle East and southern Europe. The project involved extensive analyses of current and forecast passenger flows between these regions and the US.
Our focus is on anticipating the future for our clients. Foreseeing the possibility of liberalization of relations between the US and Cuba, BGI accomplished the first analysis and forecast of traffic potential between the two nations.
But this wasn’t after the Administration moved in that direction in 2015. It was in 2009. That’s another example of how we keep our clients ahead of the competition. The study has been kept current, but our initial findings – very low potential for regular scheduled flights – still hold, regardless of travel industry hype to the contrary. The study has gained wide circulation and is available from Boyd Group International.
ROI Analysis – Runway Extension, British Virgin Islands.
Working with the local government and a global consortium of financial houses, BGI performed a traffic and revenue forecast for extension of the runway at the country’s largest airport.
Global Fleet Forecasts For OEMs.
Boyd Group International has accomplished analyses of traffic and airline strategies in all regions of the world in the accomplishment of fleet demand and retirement forecasts for companies such as Embraer, Textron and Spirit AeroSystems (formerly Boeing Aircraft Manufacturing.)
Global Feasibility – New Airliner Platform.
Boyd Group International worked with Embraer in analyzing the feasibility of a new, single-aisle airliner family. Airline structures and fleet demand by world region were reviewed in regard to mission potential, cabin configuration, and competitive responses expected. This has since emerged as the Embraer 170/190 line of aircraft.
Commuter Airline Potential – South America.
On behalf of a major aircraft manufacturer and a Venezuelan financial institution, BGI staff evaluated the feasibility of acquisition of small turboprops to develop an intra-regional air service, based at San Cristóbal.
Participation In The First China Aviation Fuel Conference.
BGI worked in the marketing of, and participated in, the first conference focusing on fuel logistics in China. Attended by CEOs of major energy companies and suppliers, the event in Beijing attracted over 1,000 delegates from around the world, including members of China’s Standing Committee (equivalent of the US Cabinet.)